Toom Toom Thai is a traditional Thai restaurant in Elgin, Illinois offering homemade, homestyle Thai food to a clientele used to inauthentic (however delicious) versions of Thai food. I designed a new logo and patterns based off of the curvilinear forms of Thai characters, and chose imagery that evoked the raw beauty and rich colors and textures of Thailand. Note: This is student work. The branding needs were found through research and interviewing the restaurant owner; the designs were for my own educational purposes.
Menu interior
Discuss This Project: ( Comments)