Toom Toom Thai Brand Overhaul

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Created: 12/20/11
Last Edited: 12/04/12
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Description
Branding overhaul including identity system, advertising, merchandise and more.
  • Toom Toom Thai Brand Overhaul
    A new look for a traditional Thai restaurant
  • Toom Toom Thai is a traditional Thai restaurant in Elgin, Illinois offering homemade, homestyle Thai food to a clientele used to inauthentic (however delicious) versions of Thai food. I designed a new logo and patterns based off of the curvilinear forms of Thai characters, and chose imagery that evoked the raw beauty and rich colors and textures of Thailand. Note: This is student work. The branding needs were found through research and interviewing the restaurant owner; the designs were for my own educational purposes.
  • Menu interior

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