- Tony Kranz ran for Encinitas City Council in 2012 on a platform of returning to the pro-community roots of this beloved San Diego county beach community. This walk piece was a heartfelt, direct appeal to voters, with a personal message reinforced by branding that captured a humble, but still bold feel. Kranz's opponents tried to cast him as a bully; here he is portrayed as a friendly, honest guy.
Tony Kranz for Encinitas City Council, 2012. Produced by Fathom Change.