Tomboy Tools Rebranding

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Created: 05/12/09
Last Edited: 05/14/13
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Rebranding of a line of tools for women
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  • Tomboy Tools was designed as a brand redesign for my packaging class. The brand features tools for women, made by women. Instead of their pastel pink theme and white packaging, I wanted something that would stand out and empower women, who are often intimidated by power tools. The neon colors as well as the bold illustration style, attract a younger more empowered generation. This project won Best in Show at the American University 2009 Design Expo.

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