Tito's is an award-winning vodka from Texas. This package re-design elevates the brand and explores a new vernacular for vodka. It maintains the simplicity already established by the brand by using only two processes, silver ink and high gloss varnish, on an organic-shaped black bottle with a wax seal.
The Tito's logo references the outlaw, bandito spirit of Texas' first distillery. It has some Mexican flavor and a bold signature.
The identity system for Tito's is based on a simple color story of black, white, and metallic silver. A thumbprint adds a personal touch and upholds the idea of a quality, handmade liquor. A subtle high-gloss varnish is used on the business cards and envelopes.
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