• Three Spruce
    Holiday Six-pack Packaging
  • Brief
    Design holiday six-pack beer packaging for Norwegian brewery Three Spruce. Product to be marketed outside of Norway, specifically, the United States.

    Norwegian Christmas is very different from the gift driven festivities in America. Christmas beer is very popular in Norway, and what better a way to become culturally diverse than by becoming inebriated?

    Illustrated two main characters of the Norwegian Christmas the “Julenisse” and the “Julebukk” to coincide with the two different ales included within the six-pack titled “A Nice Pilsner” and a “Naughty Dark malt”.