Rule29 collaborated with Wonderkind Studios and Life In Abundance to
create This is My Normal. A sobering documentary exploring two primary
questions, "What is poverty?" and "What is normal?", through the stories
and imagery from the slums in Nairobi, Kenya. The concept behind the
packaging was to focus on the powerful images of the people and
environment of the slums to essentially show how they live on a daily
basis. Combining compelling images and line art depicting the
environment, the packaging was able to highlight what is truly 'normal'
in the slums.
Rule29 was able to extend the packaging design
into postcards, promotional website, desktop and phone backgrounds,
t-shirts, movie posters and banners.
To buy a copy to help support the ongoing work go to LIA's blog store here.