• Think Fresh
    Logo Development
  • For ACA's Think Fresh convention theme, the central image of the pineorange needed to work in a range of uses—from print materials to giveaway pieces to use in an exhibit booth. From the photograph, vector versions of the pineorange were developed for use in one-color, two-color, and reversed-out shapes.
  • The events of the convention and expo were a success. Incidentally, the meeting planners were so taken with the giant pineorange from the booth, they had it shipped back to the office. Months later, they decorated it for the holidays.