Think Again

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Created: 04/06/12
Last Edited: 12/04/12
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Description
Advertising campaign for a Student edition series of religious textbooks. Geared toward high school and college age readers.
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  • Think Again Advertising Campaign
    Print ad and retail window design
  • Audience: High school and college age Christian Scientists
    My role: Concept, design, illustration, digital imaging

    The new Student edition of Christian Science textbooks feature a very large, stained glass cross and crown seal on the cover.     The seal is emblematic of the church's commitment to practicing Jesus’ four imperative statements, which appear in the circular band around the Cross and Crown. The campaign jests at how these ancient Biblical phrases sound a bit ludicrous today, but explains in humble sincerity how they really do apply to the modern world. The campaign ran for 6 months in Christian Science periodicals, each month focusing on a different phrase. There was also a modular retail graphic available for Christian Science Reading Rooms.
  • The ad showing the entire stained glass cross and crown seal bookended the series of ads.
    The following ads ran in a progression over six months.
  •  The modular retail graphic could be hung vertically or horizontally.

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