people know next to nothing about the hidden world of dumpster diving for food,
also known as freeganism. Articles about freeganism treat it like a fad, when
really it is just a way of surviving for many people living in urban areas.
order to educate viewers new to the topic, I wanted to create a bright,
inviting, contemporary visual space that has a large scale and allows a viewer
to enter and take it all in at once, then focus on the smaller pieces one by
one. Favoring a digitally drawn style that mimics hand-crafted print works of
the Push Pin Studios from 1950's and 60's, I chose this as a historical
reference because the culture of American mass consumption began in that time
period. I drew the large font and the sticker fonts by hand because it was
important to have a human touch to a very human subject.
consumerism is the cause of many problems. Our country has so much wealth that
its surplus is considered garbage, including edible food. On the other hand,
there are so many people that go hungry every year that it doesn’t make sense
to make waste of something that is not really trash. The recent economic
problems all over the United States have left many more people without a steady
source of nutritious food. It is ruinous to use so much water, pesticides,
fertilizer, and arable land to produce food, only to throw most of it away.
this exhibition, I am most concerned with accessibility and legibility, but
also experimentation. Multiple textures and shapes rendered in an intentionally
hand crafted style are extremely important to the message. In conclusion, my
primary intent is to explain, inform, and move viewers to think about how they
treat food and food waste, and to make a lasting impression that perhaps convinces
them to try their hand at freeganism.