Design can talk for you,
but can it act, dance or sing?
Where would the world be without drama, the conflict and resolution repeated in story song and stage.
Telling a story is just as much about what is unsaid as said, what is hidden and what is revealed. Sometimes a cigar is just a cigar, but sometimes it is more. Telling a story, or hinting at it can be a delicate thing. Say to much and you lose the mystery, the allure—say too little and there is confusion or ambivalence.
This postcard series was to run as a consecutive series of direct mail reminders to promote the play “The Lower Depths”, a Russian play from 1901 addressing the social turmoil around power changing hands and the consequences on the common man, a theme often repeated generation after generation in country after country. Kurosawa works with the same concept in many of his masterpieces. The postcards strive to capture the constructivist aesthetic, while as a sequence, demonstrating the entropy inherent in social constructs. An accompanying poster was also created as an infographic summary of each of the cards and relate it to the play as a conceptual matchmaker.
In short, the design wants to dance and sing and jump and ultimately crash as a reflection of the play.