The Vivellas is a modern motown group from Detroit. Besides their huge talent, they have the mission to bring Detroit back and remind everyone of the city's golden ages.
- Sell albums
- Bring Detroit Back
- "Vivify Detroit" by donating their concert profits to reconstruct abandoned iconic buildings and encourage their fans to explore their hometown
-Digital billboard: For every purchased ticket, a square pixel shows up and reveals the new facade of the Michigan Central Station, an architectonic treasure that is now abandoned. The more tickets, the more of the facade will be revealed. People will be able to buy tickets on the digital billboard and help The Vivellas to "Vivify Detroit".
- "Woodward Forward" mobile application: Woodward Forward is the most famous street in Detroit. The Vivellas are encouraging people to lose the fear and walk again en Detroit. For every mile you walk, you get a free Vivellas song download.
Art Direction in Collaboration with Molly Dimefski.