The Underwear Affair 2011 POP

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Created: 01/23/12
Last Edited: 12/04/12
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Description
The Underwear Affair is a one day 5k walk/10k run to raise awareness and funds for cancers below the waist. It is encouraged to dress in costume, particularly underwear, to participate in the event.

Shannon Bellanca: Art Direction
Mike Hensel: Copywriter
Kimberly Bunting: Graphic Designer
Betty Avila: Graphic Designer
Katey Goorvich: Print Manager
Project Info
Owners
Credits
Mike Hensel: Copywriter, Kimberly Bunting: Graphic Design, Betty Avila: Graphic Design, Katey Goorvich: Print Manager
Tags
  • The Underwear Affair 2011 POP
    The Underwear Affair is a 5k walk or 10k run to raise awareness and funds for cancers below the waist.
  • The POP Display and Brochure are placed throughout the city promoting the Underwear Affair. The event encourages people to run/walk in their underwear or any outlandish outfit of their choosing. There is a costume contest before the event and a party after participants have crossed the finish line. The design is based on a retro 70's fun and pop-like appeal that both the event and participants embrace.

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