The Tipping Point

Created: 04/03/12
Last Edited: 11/21/12
These projects all feature different amounts of text from an excerpt from Malcolm Gladwell's book, "The Tipping Point."
  • The Tipping Point
    Multimedia Design
  • Using text from Malcolm Gladwell's book The Tipping Point, specifically an excerpt detailing a syphilis epidemic that broke out in Baltimore, MD, in 1995, our senior design class was challenged to use said text in a variety of different formats. Of seven possible formats ranging from a website design to a magazine feature, I chose five: posters, an annual report, a website, a brochure, and a textbook design.
  •  Proposed website campaign: </epidemic> ("end the epidemic")
  •  Annual report concept for the Centers for Disease Control (CDC)
  •  Brochure
  •  Textbook spreads

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