Merck’s Consumer Care division moved to Summit, NJ where the landscape was beige walls, carpets and furniture. It was very ordinary, totally sterile, and lacked connection to brands and the company. We were asked if we could put a few posters up to liven the place up a bit. Sure we could, but that would suck and not serve much purpose. What would really make an impact was creating a space that inspired a sense of creativity, while bringing brands, customers, and consumers into focus – to remind people why they were in that space each and every day.
With a never-ending spirit to push the limit and a bit of entrepreneurialism added in, I pitched an environmental graphic installation. Sold! The objective was set: to bring life into the environment that represented the ideology of Merck’s Consumer Care division. The primary brands to focus on were Claritin, Coppertone, Dr. Scholls, Miralax, Zegrid and Afrin. We took into consideration each brand’s essence, and supported it with imagery that connected with the audience.
Our target was the dedicated and proud employees who work in the facility everyday, as well as colleagues from other locations and partners / vendors who visit the facility. We wanted folks to feel connected to the consumers for whom they were providing unique health care solutions to around the world.
The result was a vibrant and lively space that made people remember why they got up in the morning to go to corporate America in the first place - it’s about giving people their lives back.