The Second Coming of Enron

  • The Second Coming of Enron
    Rebranding Enron
  • Enron was once the world leader in energy, electricity and natural gas. The goal of this piece was to reinvent a dead brand. These spreads are from a fifty-two page visual stan-dards guide. Enron has been resurrected as E2—a leading venture capital firm. The rebrand is a new beginning, includ-ing a new corporate identity, logo, photo style, audience, color palette, type style, business cards, letterhead, and overall personality.