The basis of this project was to help bridge the disconnect between the vendors working at the Raleigh Farmers Market and the surrounding community, including adults, college students, and children alike. Through interviewing various employees, both retail and wholesale, and customers, we found that there was a large amount of misunderstanding on the part of the customers. Confusion about when the market was open as well as the stories and motivations of the employees needed to be amended. Through several mood boards and annotated panoramas, we were able to discover an overall feel and message of the community as well as create a handful of design artifacts to go out to the public.
The first is an online interaction that let users read short bios about the vendors at the market in an effort to better understand why the farmers market exists. The second is recipe book system created for the purpose of getting children excited about healthy foods and giving their parents the chance to teach and have fun with their kids. Several tangible items came with the books including seeds and foldout games with which the children could interact.