• The Point
    Art direction, concept, design, brochure, collateral.
  • ‘The Point’ is a stylish multi-million pound housing complex situated on Bristol’s emerging waterfront. In line with the complex’s nautical location, the colourful brand icon was designed to resemble the sails of ships from days gone by. The brand was projected across collateral, packaging, billboards, postcards and signage, with the brochure taking it a step further, cutting into the pages to give them the appearance of sails.