• The Point
    Art direction, concept, design, brochure, collateral.
  • ‘The Point’ is astylish multi-million pound housing complex situated on Bristol’s emerging waterfront.In line with the complex’s nautical location, the colourful brand icon wasdesigned to resemble the sails of ships from days gone by. The brand was projectedacross collateral, packaging, billboards, postcards and signage, with thebrochure taking it a step further, cutting into the pages to give them theappearance of sails.