Design a microsite for The North Face.
I chose to design a microsite that would theoretically become a campaign that follows the company's mantra "Never Stop Exploring". I wanted to continue with the company's goal to get people to be active and excited about adventure.
This site would in a sense serve as encouragement to explore and get excited about sports and being outdoors. From extreme sports, to just taking a walk, the goal of this site is to get people moving and maybe even be somewhat of risk-takers.
This site is ultimately informative and inspirational, but under the "start exploring" page, it really allows the viewer to interact and feel a sense of involvement with The North Face and their athletes. Viewers could, theoretically, click on their home state, or state of choice and download a list of events in their area, such as a 5K race, mountain biking events, or rock climbing competitions.