The North Face Microsite

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Created: 03/08/13
Last Edited: 03/14/14
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Description
OPPORTUNITY
Design a microsite for The North Face.

SOLUTION
I chose to design a microsite that would theoretically become a campaign that follows the company's montra "Never Stop Exploring". I wanted to contine with the company's goal to get people to be active and excited about adventure.
This site would in a sense serve as encouragement to explore and get excited about sports and being outdoors. From extreme sports, to just taking a walk, the goal of this site is to get people moving and maybe even be somewhat of risk-takers.
This site is ultimately informative and inspirational, but under the "start exploring" page, it really allows the viewer to interact and feel a sense of involvedment with The North Face and their athletes. Viewers could, theoretically, click on their home state, or state of choice and download a list of events in their area, such as a 5K race, mountain biking events, or rock climbing competitions.
  • OPPORTUNITY
    Design a microsite, complete with a mobile version.
     
    SOLUTION
    The Never Stop Exploring microsite was designed to directly follow the company’s current mantra. The purpose of the microsite is to continue with The North Face’s goal to get people to be active and excited about adventure. From extreme sports, to just taking a walk, the aim of this site and campaign is to get people moving and encourage them to become risk-takers. It serves as an interactive component for users who want to learn from professionals, while being supported in their pursuit of an active lifestyle.

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