Design a microsite, complete with a mobile version.
The Never Stop Exploring microsite was designed to directly follow the company’s current mantra. The purpose of the microsite is to continue with The North Face’s goal to get people to be active and excited about adventure. From extreme sports, to just taking a walk, the aim of this site and campaign is to get people moving and encourage them to become risk-takers. It serves as an interactive component for users who want to learn from professionals, while being supported in their pursuit of an active lifestyle.