The I Love Architecture Annual Giving Campaign

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Created: 05/16/13
Last Edited: 11/14/13
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Architecture for Humanity's I Love Architecture campaign was conceived in 2012, with a simple love-letter to the architecture industry. Now in its second year, I have handled the concept and production for most of the campaign assets as an in-house.
  • photo | Kris Jong
     

  • As in-house designer for non-profit Architecture for Humanity, I worked on several annual advocacy campaigns, including the conception, design, and production of the first annual I Love Architecture Campaign. The campaign included an auction with all proceeds benefiting the organization, of 50+ original hand sketches by many of the foremost architects in the world including:

    Bjarke Ingels
    Daniel Libeskind
    David Adjaye
    Frank Gehry
    Fumihiko Maki
    HWKN
    Jeanne Gang
    Kengo Kuma
    Kevin Roche 
    Michael Graves
    Moshe Safdie
    Paolo Soleri
    Renzo Piano
    Richard Meier
    Richard Rogers
    Snøhetta
    Steven Holl

    I managed the acquisition and sale of each of these works as well as the production of the overall campaign, including design and production of the campaign logo and all promotional assets. Over 100k in donations was raised, and the campaign went on to become an annual event. 

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