Kyung Min, Elative's Creative Director, was approached by Complete Control Management to create a brand identity, website, and online marketing deliverables for the Hotel Cafe Tour 2008.
Kyung artfully integrate existing graphic elements into the site's design. While staying faithful to the original style and spirit of the brand, Kyung created a site that used textures and rich design elements in a well-balanced way that kept the content readable and the site usable.
Various features such as an ever-present audio player, an interactive Flash image gallery, a Blogger blog integration, a custom lightwindow implementation, social media bookmarks, and much more helped make the site rich with features and content.
Kyung also assisted with the creation of mini-sites for sponsors such as Bom-Dia that tie in with the tour. Lastly, Kyung created engaging web banners for the participating artists' MySpace pages, and for use on commercial websites.