Richard the Cat is Home Depot's sarcastic and impatient feline mascot. This Spring, Richard calls out his "how-to helpless" human family as they pursue scores of DIY projects with questionable results and predictable mishaps.
I created memes and a meme generator for the campaign.
Richard’s Meme Generator, which is built on Tumblr, invites users to create memes starring Richard in return for Home Depot gift cards.
Art Director: Alec Kleinfeld
Agency: Weber Shandwick