The Home Depot - #DigIn to Spring with Richard the Cat

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Created: 05/19/13
Last Edited: 01/18/14
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Description
Richard the Cat is Home Depot's sarcastic and impatient feline mascot. This Spring, Richard calls out his "how-to helpless" human family as they pursue scores of DIY projects with questionable results and predictable mishaps.

I created memes and a meme generator for the campaign.

Richard’s Meme Generator, which is built on Tumblr, invites users to create memes starring Richard in return for Home Depot gift cards.

Art Director: Alec Kleinfeld
Agency: Weber Shandwick

Recognition: AdAge
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