The Glore Psychiatric Museum

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Created: 05/06/11
Last Edited: 02/01/13
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Description
For my Visual Identities class, though if the museum want it I'd be happy to give it to them. The Glore Museum is dedicated to the history of the treatment of mental health. Included in this category are some of the odd...to downright scary...methods of treatment. The logo is meant to be a bit off-putting, and hospital-like in starkness; the silhouette is of an ice pick, once used in performing lobotomies.
  • Personal project—though if the museum wanted this identiy I'd be happy to give it to them. The Glore Museum is dedicated to the history of the treatment of mental health, which includes odd (and some downright scary) methods of treatment. After making many iterations of the potential logo, I decided on this one because to me it conveyed the right amount of severity and starkness. The silhouette of the ice pick (once used in performing lobotomies) brings acts to divide the logo in half and create an uneasy balance. I carried out this mood in the identity with no-frills design and a black and white "color" scheme.
     
    I would love to visit this museum one day. I encourage you to check out The Glore Museum's website and photos from the museum on Flickr. 
  • Identity manual. Mm, white space. 
  • Text reads: The Glore Museum's identity captures and communicates the essence of the history of Psychiatric museums as perceived from both inside and outside of their walls. The tool pictured in the logo is basically an ice pick—once used, in addition to a carpenter's hammer, in administering frontal lobotomies to psychiatric patients. Identification of the particular tool is not as key for the interpretation of this identity as is the gut reaction to the silhouette of an ambiguous sharp object. The Glore Museum's purpose is to educate visitors on the history of psychiatric practices—many quite gruesome in nature—so as to provide a basis of awareness and a desire for further exploration into possible advancements in treatment. This identity combines elements from psychiatry's past with a contemporary approach in order to convey progress, and, after an initially uncomfortable impression, an unexpectedly optimistic outlook. 
  • Clear space based on an the ice pick.
  • Logo don'ts.
  • These are some of the initial sketches for the logo. I was interested in incorporating some of the devices used in treatment, and was drawn especially to the more elaborate lobotomy tool's silhouette, but decided that perhaps it would be too obscure. Another avenue I explored was to reference phrenology, but found the results to be too whimsical looking. The circle of nails refers to an actual exhibit at the museum—nails that a woman had swallowed (!), but again I felt it did not evoke the unease for which I was aiming. 

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