The Fruit Store Logotype

  • This assignment was to find a local business that needed a new logotype. The Fruit Store is a produce store in Chicago's western suburbs that sells smoothies, fruit baskets, party trays, etc. I saw their identity as being friendly and fun without delving into making fruit characters. 
  • Color, full sized and reduced. 
  • Black and white, full-sized and reduced.
  • Proposed t-shirts for employees
  • Screen shot of their current website and logotype