The Fruit Collection
Brand + Packaging Design
Followingthe success of 'The Caribbean Collection',
South African retailer Clickswanted to create their own range with a similar vibrant appeal. Vividdetailed illustrations placed on clear packaging and filled with brightlycoloured liquids was the vision in mind. Complimented by Helvetica Neue asthe signature font, the typographic branding helps to create continuity acrosscore, gifting and advertising. A solid orange casing provides gift sets with anadditional eye-catching element.