The Fruit Collection

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Created: 08/30/12
Last Edited: 01/23/13
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Description
Following the success of 'The Caribbean Collection', South African retailer Clicks wanted to create their own range with a similar vibrant appeal. Vivid detailed illustrations placed on clear packaging and filled with brightly coloured liquids was the vision in mind. Complimented by Helvetica Neue as the signature font, the typographic branding helps to create continuity across core, gifting and advertising. A solid orange casing provides gift sets with an additional eye-catching element.
  • The Fruit Collection
    Brand + Packaging Design
  • Followingthe success of 'The Caribbean Collection', South African retailer Clickswanted to create their own range with a similar vibrant appeal. Vividdetailed illustrations placed on clear packaging and filled with brightlycoloured liquids was the vision in mind. Complimented by Helvetica Neue asthe signature font, the typographic branding helps to create continuity acrosscore, gifting and advertising. A solid orange casing provides gift sets with anadditional eye-catching element.

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