"The Electric Company" style guide poster

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Created: 03/10/10
Last Edited: 11/27/12
297
6
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Description
Poster style guide utilizing information design to outline "The Electric Company" branding
Project Info
Owners
Credits
We Are Plus, The Electric Company
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  • 11" x 17"

    

"The Electric Company" quick-reference poster, designed under Plus et Plus, outlining its flexible logo's component breakdown and guidelines for building future cabling devices

    

Challenges:

    1) Edit and organize logo components

    2) Clarify guidelines for use of individual and group elements

    3) Simplify presentation of information so that it is easy-to-understand at first glance

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