"The Electric Company" photo and illus style guide

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Created: 03/10/10
Last Edited: 11/27/12
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Description
Page layout utilizing information design for the branding style guide of "The Electric Company"
Project Info
Owners
Credits
We Are Plus, The Electric Company
Tags
  • 11" x 8.5"

    

Style guide outlining treatment for cast photography and illustration. Designed for and in collaboration with We Are Plus for The Electric Company.

    

Challenges

    1) Edit and organize cast artwork

    2) Clarify guidelines of use and creation of new artwork
    
3) Find or create visual examples for each photo and illustration
    
4) Revise and simplify presentation of information for 
immediate comprehension and retention

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