Mark and Brand Identity Concept for Drake Hotel.
To convey a care-free and indulgent feeling of escape for a beachfront niche hotel.
The sensory experience of the beach provided the inspiration for this concept.
The mark details float in the form of a “D” implying a sense of weightlessness and release. Typography is classic and straightforward. The brand is simple and true, not overdone. Advertisements utilize point of view layouts to let the viewer feel they can easily step into this world. Taglines are short and sweet, enticing the reader to take that step. Color palettes are subdued to portray sundrenched and calm outdoor scenes.