The Cove: Movie Identity

Created: 07/22/11
Last Edited: 01/15/13
A movie identity for The Cove, a documentary which details dolphin slaughter in Japan.
  • The Cove
    Movie Identity
  • Challenge: To design a film identity based on a series of visual metaphors.
    Strategy: To use the metaphor as a means of euphemism, with the objective being to both tease and distance the viewer from the violent and disturbing content of the film (in other words: to make the viewer interested in watching the documentary). To use a quietly graphic and disturbing, image-based visual language. To attract any consumer with an interest in animal rights or information.
  • Movie poster. 38 x 43 in.
  • Process: visual metaphors.
  • Animation: 1:17 min.
  • Process: storyboards.

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