The Commons @ KU - Identity System

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Created: 03/01/12
Last Edited: 11/21/12
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Description
A rebranding of a KU organization's visual identity.
  •  The Commons @ KU
  • Understanding the global commons ­– the shared physical, biological and cultural resources of the planet – is the grand challenge facing society in the 21st century. Our response to this challenge is The Commons at the University of Kansas, a catalyst for unconventional thinking, interdisciplinary inquiry, and unexpected discoveries across the sciences, arts and humanities.

    The Commons is a partnership between the Biodiversity Institute, the HallCenter for the Humanities, and the Spencer Museum of Art. Our mission, one weinvite you to join, is to bring together scholars and students from thesciences, humanities and arts to explore the reciprocal relationshipsbetween natural and cultural systems.

    The Commons is both a physical and intellectual space where people come together to establish common ground from which they may express and explore uncommon ideas for the common good. Commons activities can happen anywhere on campus, however, The Commons itself is housed in Spooner Hall. This is a vibrant and active space that can serve many purposes. We hope you’ll join us in The Commons and help foster this new understanding.
  • — I really wanted to maintain the academic and credible vibe of this organization while presenting this visual identity in a new light by targeting young and young-minded individuals who are interested in creative discussion and thinking.  The color palette and visual elements present in the system reiterate that desire and focus on making the activities and events of The Commons both enticing and recognizable amongst both faculty members and the student body.
  •  LOGO
  •  BREAKDOWN OF LOGO PARTS
  •  LOGO COLOR TREATMENTS
  •  LOGO ANIMATION
  •  SECONDARY LOGOS
  •  TYPEFACE
  •  COLOR PALETTE
  •  BASIC SYSTEM OF COLATERAL
  • VISUAL MATERIAL BOARD
  •  "URBAN PALIMPSEST" PAMPHLET – cover and interior page
  •  PAMPHLET - example of a different theme
  •  T-SHIRTS
  •  OTHER COLATERAL & GIVEAWAY ITEMS
  •  EVENT POSTERS
  •  PROMOTIONAL POSTERS
  •  ADVERTISING CAMPAIGN LOGO
  • ORIGINS OF AD LOGO
  •  ADVERTISING CAMPAIGN SLOGAN
  •  ADVERTISMENT POSTERS
  • HAND OUT / MAIL OUT
  •  WEBSITE
  •  CONCLUSION – What best describes this brand?
  •  THANKS FOR CHECKING OUT MY WORK!!
    :^)

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