The Chicago Store Identity and Direct Mail

  • STUDENT PROJECT
  • This identity and accompanying direct mail card was created for my portfolio class at Southwest University of Visual Arts. 

    The logo references 1920's graphics and combines it with a modern type layout. The Chicago Store was founded in 1919 and has been a family owned business ever since. 

    The direct mail card promotes The Chicago Store's rental service particularly targeted toward back to school rentals for school-age children.