Saint-Gobain needed help communicating to government officials and other key influencers the importance of building with energy efficient materials, how doing so can lead to better quality of life for building occupants and the ultimate benefit to the US economy. Although this information could have been presented in a traditional white paper format, I developed the print design and accompanying infographics for a more visual approach to make the complex information detailed in this piece more easily digestible to the reader.
This resulting non-traditional “white paper” was well-received and widely used by the company in North America as an educational piece. Some business units have also re-purposed the infographics for other marketing collateral.
Additionally, this brochure was the recipient of a GDUSA 2011 American Inhouse Design Award.