FX Networks reached out to us to create the promo toolkit for their new murder investigation thriller "The Bridge." Through in-depth research on life and culture in Texas and Mexico border towns, we discovered a world of hauntingly beautiful images.
We used heavily treated location based imagery and footage to create a dark, mysterious aesthetic that supports the shows content. Additionally, we choose a monospace typography style to nod to printed documentation that would be commonplace in crime and investigation labs.
Overall, the combination of footage, imagery, typography and texture creates a strong visual relationship with the show's narrative while also providing an appropriate vehicle for the show's promotional information.