The Book of Uncommon Sense

Created: 01/16/13
Last Edited: 01/17/13
The following is a brand positioning book I designed for Best Buy's® in-house brand Insignia® while working at Solve. I had to work within the constraints of a brand new logo and style guide that hadn't even been launched at the time, yet bring a fresh vision to the system. I strove to simply it's forms, palette and texture, while increasing emphasis on the copy and ideology that should drive the brand foreword. The cover is Die-Cut with the brackets featured in the Insignia logo, which are used to frame moments and ideas later on in the booklet.

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