The Berkeley Pit

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Created: 05/06/11
Last Edited: 11/20/12
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3
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Description
Another hypothetical logo proposal—this one for a strange tourist attraction. I chose the Berkeley Pit because I had visited it recently in Butte, Montana. The Pit is a huge toxic lake that is both a national Superfund site and also Butte's largest tourist attraction. The icon's form acknowledges both the danger and the allure of the site, while it's color references the red tinge of the "water" in the "lake."

Following are 3 postcard suggestions, each containing a fact about the attraction.
  • Another hypothetical logo proposal—this one for a strange tourist attraction. 

    I chose the Berkeley Pit because I had visited it recently in Butte, Montana. The Pit is a huge toxic lake that is both a national Superfund site and also Butte's largest tourist attraction. The icon's form acknowledges both the danger and the allure of the site, while its color references the red tinge of the "water" in the "lake." 

    Following are the logo and 3 postcard suggestions.
  • Caption reads: The Berkeley Pit is Butte's Largest tourist attraction, bringing in over 18,000 people per year.
  • Caption reads: In 1993, a large flock of migrating snow geese landed in the Berkeley Pit water and died. 342 carcasses were recovered.

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