The B Networks: Brand Identity

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Created: 07/24/11
Last Edited: 05/29/13
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Description
A set of television networks designed to envision a future pop culture that is both accessible and sophisticated.
  • The B Networks
    Brand Identity
  • Challenge: To design the future.
    Strategy: To brand pop culture through a network of television stations. To combine brand accessibility with a developed graphic language. Too often what is labeled "vogue" is also inaccessible. These brands are designed to bring back a 1990's-like "cool" mentality, where the more people with access to what is "cool," the cooler it is. These goals inform a type-based visual vocabulary that projects pop styles and motifs into the future.
  • Network logo signage.
  • Process: sketches and perler bead designs.
  • BE
    Beginner's Entertainment
  • Designed to provide television that is focused on puzzles and problem-solving to children.
     
    Objective: To provide children with substantial and educational programming that will create an environment pre-disposed to higher learning. To make the design and the brand accessible, while also using a sophisticated and developed curation and visual language (especially when it comes to younger children, smart choices are important as media is accepted without discrimination).
    Strategy: To offer programming that operates within a standard visual language, utilizing shifts in programs to draw attention to the differences between content, highlighting the educational aspects of the show rather than superficial ones. To offer short, 15-min programming that will keep children mentally active and allow for easy shifts from learned content into new content.
  • Logo.
  • Animation. 0:21 sec.
  • Process: sketches.
  • BVS
    Broadcast Video Station
  • Designed as a young, energetic, music/entertainment focused television station for young adults.
     
    Objective: To level what is popular to watch and what is important to watch. To make what is popular what is objectively good (a balance between "new," "interesting," "does what it is supposed to do," and "smart"). To have an informed method of curation. To make the design and the brand accessible, while also using a sophisticated and developed curation and visual language. To incorporate sophisticated verbal language with everyday programming.
    Strategy: To target all high-school and college students who want to be consumers of pop culture. To provide music-video countdowns, entertainment news, and interview-based programming that just do a good job.
  • Logo.
  • Animation. 0:22 sec.
  • Process: sketches and perler bead designs.
  • ENB
    Entertainment + News Broadcast
  • A television experience designed for adults, with sophisticated programming supported by a more contemporary styled newscast.
     
    Objective: To make well-written and well-made television shows more accessible. To raise the bar and provide consistent, high-quality news programming. To showcase good writing and provide a watchable stream of information. To make the design and the brand accessible, while also using a sophisticated and developed curation and visual language.
    Strategy: To target adults who want to be consumers of a high-quality television experience, and adults who are interested in staying informed on current events. To offer 60-min, TV-like-film programs (i.e. programs that have good writing, good filmography, good direction, and just, overall, do a good job) alongside equally substantial scripted newscasting in the morning and late night.
  • Logo.
  • Animation. 0:24 sec.
  • Process: sketches.

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