The Art Institutes 2003 Viewbook
The Art Institutes / EDMC, Inc.
Keeping in relation with the visual standards of the The Art Institutes 2003 campaign, the design concept of the viewbook focused on the creative process, from instruction to practical application. The portrayal of the creative process is presented in each of four major areas through photography that depicts people in various stages of creative development. Brief testimonials as well as a running narrative are provided to reinforce the message of The Art Institutes as being an institution that fosters creative growth throughout the book.