The Art Institute of Pittsburgh Awareness Campaign

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Created: 01/24/13
Last Edited: 01/24/13
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Description
The design objective for this project was to increase awareness of the academic excellence that the The Art Institute of Pittsburgh brings to the city by showing that AIP is a creative community of talented staff, faculty and students. To achieve this we worked with the concept of placing prominence on AIP’s alumni from different fields by showing the practical and beneficial achievements of their work. This involved creating a new look for their website, brochures, advertising and posters that would be in line with the current visual culture of the target market.

Role: Concept Development, Art Direction, Design, Project Management, Information Architecture
  • The Art Institute of Pittsburgh Awareness Campaign
    The Art Institute of Pittsburgh / EDMC, Inc.
  • The design objective for this project was to increase awareness of the academic excellence that the The Art Institute of Pittsburgh brings to the city by showing that AIP is a creative community of talented staff, faculty and students. To achieve this we worked with the concept of placing prominence on AIP’s alumni from different fields by showing the practical and beneficial achievements of their work. This involved creating a new look for their website, brochures, advertising and posters that would be in line with the current visual culture of the target market.

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