The 15-40 Connection Website

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Created: 02/16/10
Last Edited: 11/17/12
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Description
The 15-40 Connection needed a Web site that could effectively communicate to a vast audience ranging from teenagers in high school to established adults with families.
  • After designing the organization's visual identity and standards, The15-40 Connection needed a Web site that could effectively communicateto a vast audience ranging from teenagers in high school to establishedadults with families. In addition, granting agencies and researchers,and even government entities would eventually look at this site.

    The end-result includes a user-friendly content management system,enabling 15-40 staff to make their own updates " from text to video "as well as a dynamic interface designed to appeal to a wide range ofviewers. The site also enables the organization to prominentlyhighlight anecdotal stories that the organization’s target audienceswill relate to, while maintaining focus on the bigger picturethroughout.

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