Telugo iPhone App | Business Software | Branding

  • TelugoiPhone App | Web Software | Branding | Collateral
  • The Brief
    Introduce Telugo as a brilliant online application that lets you reap the rewards of shopping through consolidation.
  • Telugo is a bold, spontaneous brand that evolves and changes, just like the marketplace.
  • Organic letterforms symbolize the ever-evolving traits of the marketplace. 

  • The Telugo ā€œuā€ represents the bond between consumer and retailer. The ā€œuā€ always stand out. 
  • Arial brings dependability and Sho brings originality.
  • Simple five page microsite. 
  • Inspiration
    • The dependability and simplicity of street signage.
    • The soothing blue of the sky partnered with the bold yellow-orange of the sun.
    • Vibrant South American street art.
    • Lens flare off camera flashes and sunlight. 

  • Credits

    Company: Matchbox Design Group
    Brand Strategy, Art Direction & Design: Amanda Miller & Kendra Reed
    Copywriting: Randy Lutz & Amanda Miller
    Web Development: Jason Sullivan