Telugo iPhone App | Business Software | Branding

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Created: 07/01/11
Last Edited: 12/04/12
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Description
Telugo
www.telugo.com

Telugo is a brilliant online application that lets you reap the rewards of shopping through consolidation. Telugo replaces your collection of rewards tracking formats with one easy platform. Simply create an account, download the app and go shopping.

Matchbox Design Group developed the digital branding for Telugo from the ground up in order for Telugo to market itself to potential investors.
  • TelugoiPhone App | Web Software | Branding | Collateral
  • The Brief
    Introduce Telugo as a brilliant online application that lets you reap the rewards of shopping through consolidation.
  • Telugo is a bold, spontaneous brand that evolves and changes, just like the marketplace.
  • Organic letterforms symbolize the ever-evolving traits of the marketplace. 

     
  • The Telugo ā€œuā€ represents the bond between consumer and retailer. The ā€œuā€ always stand out. 
  • Arial brings dependability and Sho brings originality.
  • Simple five page microsite. 
  • Inspiration
    • The dependability and simplicity of street signage.
    • The soothing blue of the sky partnered with the bold yellow-orange of the sun.
    • Vibrant South American street art.
    • Lens flare off camera flashes and sunlight. 

  • Credits

    Company: Matchbox Design Group
    Brand Strategy, Art Direction & Design: Amanda Miller & Kendra Reed
    Copywriting: Randy Lutz & Amanda Miller
    Web Development: Jason Sullivan 
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