TecnoPACA logo

FIELDS:Branding
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Created: 01/02/13
Last Edited: 01/02/13
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Description
Pacas (secondhand clothing stores) are extremely popular here in Guatemala. TecnoPACA is a Guate-based startup banking on this popularity but with a twist: importing massive quantites of scratch’n'dent electronics from the US and selling them at heavily discounted prices. The logo therefore needed to express three concepts: North America, technology and bulk/volume.

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