Tazas Reforma 2012 / Identity

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Created: 01/30/13
Last Edited: 11/24/13
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Description
Tazas Reforma was a temporary exhibition in which 7 architects and 1 industrial designer were asked to create architectonic sculptures based on the concept "waking life". These sculptures were made out of thousands of metal replicas of the iconic nescafe's coffee mug.

We designed the event's identity with elements that somehow represent architecture, such as the grid and the wireframe coffee mug. The color palette is a selection of primary colors that once overlaid create new colors.
  •  
    Tazas Reforma
     
    Identity
    2012
     
     
    Tazas Reforma was a temporary exhibition in which 7 architects and 1 industrial designer were asked to create architectonic sculptures based on the concept "waking life". These sculptures were made out of thousands of metal replicas of the iconic nescafe's coffee mug.
     
    We designed the event's identity with elements that somehow represent architecture, such as the grid and the wireframe coffee mug. The color palette is a selection of primary colors that once overlaid create new colors.
     
     
     

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