Target Living101 Pitch

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Created: 05/23/12
Last Edited: 11/21/12
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Description
Visual direction and collateral examples for a concept for a Target-sponsored series of free, fun and inspiring nights of programming for women in targeted communities.
  • Target Living101 Pitch
    Logo Design, Visual Direction and Collateral

    client
    Target (for Marketing Werks)

    details
    Living101 was a concept for a Target-sponsored series of free, fun and inspiring nights of programming for women in targeted communities. As part of the proposal, we developed a takeaway booklet that would be an informative keepsake featuring quotes, practical advice and lists, among other content. The tone was light and friendly, just like Target.
  • booklet cover example
  • booklet interior spread examples
  • poster example

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