Tabu Vodka was created for an in-class assignment. My target market was late 20's to mid 30's. The name Tabu came from the fact that cultures, people and religions there are always action and things that are taboo to them. I felt spelling taboo, tabu would be more eye catching and interesting to the consumer. Tabu Vodka is based on a Russian recipe, which is why I decided to incorporate some Russian elements.