Tabrasa Dry-Erase Paint Identity

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Created: 09/03/10
Last Edited: 12/04/12
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Description
MDC Wallcovering’s eco-friendly paint transforms any wall into a high-performance dry-erase writing surface. The challenge was to create a brand that communicated the less tangible benefits of benefits of a dry-erase surface in a workplace: increased prod
  • tabrasa dry-erase paint identity
    naming,visual identity, packaging, advertising & interactive
  • MDC Wallcovering’s eco-friendly paint transforms any wall into ahigh-performance dry-erase writing surface. The challenge was to create a brandthat communicated the less tangible benefits of benefits of a dry-erase surfacein a workplace: increased productivity, collaboration and idea sharing. Winnerof the 2010 American Package Design Awards.
  • Logo design.
  • Packaging design. Winner of the 2010 American Packaging Design award.
  • Web design.
  • Promotional postcard. The back was printed with the dry-erase paint surface.
  • Print ad appeared in Architectural Record and Interior Design magazines.
  • Centerfold of a promotional brochure.

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