- tabrasa dry-erase paint identity
naming,visual identity, packaging, advertising & interactive
- MDC Wallcovering’s eco-friendly paint transforms any wall into ahigh-performance dry-erase writing surface. The challenge was to create a brandthat communicated the less tangible benefits of benefits of a dry-erase surfacein a workplace: increased productivity, collaboration and idea sharing. Winnerof the 2010 American Package Design Awards.