Tabari's Premium Ice Tea

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Created: 01/27/13
Last Edited: 02/23/13
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Description
Ice Tea Brand Development
  • Beginning Comps
  • Final Comps
  • Objective: Come up with an ad that highlights Tabari’s 3 different tea flavors which are, Magical Mornings, Awsome Afternoons, and Neon Nights. Also create a tag line that sells the idea of the flavors and the ad.
     
    I chose to display the flavors in the order in which they where meant to be drank 1, 2, and 3. Next I grabbed images of an Island show at different times of day. Finally I came up with the tag line “ Make any time of day feel like feel like a get away”. Implying that that when you taste these drinks, you are not thinking of
    anything else. One sip and you’re on a mental vacation!

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