TUSCALOOSA - YESTERDAY, TODAY & TOMORROW

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Created: 06/29/12
Last Edited: 11/22/12
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Description
Tuscaloosa, Alabama chamber of commerce book featuring the history, industry and culture of Tuscaloosa. Published by Beers and Associates, Inc.
  • TUSCALOOSA - YESTERDAY, TODAY & TOMORROW
    Beers and Associates, Inc.
    Tuscaloosa, Alabama Chamber of Commerce
  • Client:
    Beers and Associates, Inc. and the Tuscaloosa Chamber of Commerce

    Problem:
    Client needs a publication designed to feature the cities, businesses and historic sites as well as future plans. Client also wants to drive consumer traffic to buy reprints from the publissher and the Tuscaloosa, Alabama Chamber of Commerce.

    Objective:
    To create a book that represents the city, it's citizens, and businesses and will be desirable to purchase and read. Books will be sold by local bookstores, the Tuscaloosa Chamber of Commerce and the publisher.

    Audience:
    Tuscaloosa Chamber of Commerce members, advertisers, local residents and the general public.

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