TRIAGE | Branding & Identity

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Created: 02/08/13
Last Edited: 02/09/13
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Description
Branding and Identity Project created for Senior Design Studio / Fall 2012
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    TRIAGE | Brand & Identity
     
    TRIAGE is the brand identity I created for my Senior Design Studio I class. It's the perfect balance between “Central Perk” from Friends and “MacLaren’s Pub” from How I Met Your Mother — the perfect trio of coffee, wine, and beer.
     
    In this interpretation of the word, "triage" is the process of determining the most important people and drinks from amongst the rest. Whether it's a morning coffee run before work, grabbing lunch with co-workers, or spending some quality time unwinding with friends for drinks after a long day at the office, just relax and let TRIAGE take care of you. 
     
    It's cozy, delicious, effervescent and unbuttoned. TRIAGE: your favorite, local go-to.
     
     
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  • | Flexible Brand Identity

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    | Standards Manual Front & Back Cover with Back Story Elements

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    | Design Elements

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