TCT 2011 SmartCars

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Created: 07/21/12
Last Edited: 11/28/12
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"FFR + OCT = ILUMIEN" was the theme, and these cars used several visual cues to represent the two technologies coming together into one platform.
  • TCT 2011 SmartCars
    Wrapped SmartCars highlighting a key product launch at the tradeshow. The new SJM ILUMIEN system was the combination of two technologies, OCT and FFR.  To display the union of these two technologies into one system, we used three wrapped smart cars, with a unifying element of a racing stripe (made of particles, used in other marketing videos) that came together on the final ILUMIEN car.  The cars were very well received, with many physicians stopping and asking the drivers to take their picture in the cars.

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