T-MOBILE: SideKick 3 LE + LRG

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Created: 07/30/08
Last Edited: 05/10/14
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Description
This concept served as an exploration in how the T-Mobile Sidekick 3 and LRG urban music, clothing brand could co-exist for an online campaign. The overall concern was not only co-branding a limited edition SideKick 3 phone, but also in how to piggyback off of the main SideKick 3 site experience, architecture, and development library. Beyond upholding the LRG branded phone's exclusivity within the current SideKick 3 site's playful landscape, the user interacts and discovers scenarios of the phone's features that unlock rich media licensed from LRG's line of endorsed artists.

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