Synergy DVD series

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Created: 12/17/12
Last Edited: 02/13/13
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Description
DVD series featuring four of the great post-modern graphic designers.
  • SYNERGY DVD SERIES
    two minds are better than one
  • Opportunity
    Create a cohesive series of DVD covers for films that feature the work of four post-modern designers: Art Chantry, Peter Saville, Stefan Sagmeister, and Shepard Fairy
     
    Solution
    Each designer did their best work when they were working for or with a certain entity. This collaboration, or synergy, led to the designers creating work that would not have been the same without the second party.
     
    The four DVDs are titled:
    Synergy of Design + Subculture: Art Chantry & Dave Crider
    Synergy of Design + Music: Peter Saville & Factory Records
    Synergy of Design + Poetry: Stefan Sagmeister & Lou Reed
    Synergy of Design + Politics: Shepard Fairy & Barack Obama
     
    Each cover features a non objective motif that references the work that the designers created through their synergy with the second party. The back cover features a venn diagram with duotone images of the designer and their collaborator.

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